Thanks to Bella Hadid and a Bollywood Star, Roberi & Fraud Is the Hottest New Sunglasses Brand of the Moment
facebook dialogPinterestPARIS, FRANCE – JULY 03: Model Bella Hadid is Fake Designer Bags seen on July 3, 2017 in Paris, France. (Photo by Marc Piasecki/GC Images)Marc PiaseckiAli Mehrdad and Stefan Foster, co-founders of one of the most popular sunglasses brand of the moment, Roberi & Fraud, make starting your own accessories business from scratch look easy. In less than cheap replica handbags a year with no design experience, they've somehow not only conceived of and manufactured an entire, on-trend collection—most of Wholesale Replica Bags which has already sold out—but also had the world's biggest supermodels and style influencers, from Bella and Gigi Hadid to Designer Replica Bags Kendall Jenner, wear their products. And not just wear them once, but all KnockOff Handbags the time, in countless paparazzi photos, and on Instagram.How did they do it?"The designs were literally made in 15 minutes," replica handbags china said Mehrdad over the phone Designer Fake Bags from his home base in Dubai this summer. For inspiration, he and Foster both simply looked to the designer sunglasses their parents wore in the '90s, from small Matrix-esque frames to glamorous cat-eyes, and voila, they had their styles. Then they gave them old-school names like Betty and Doris, thought of an expensive-sounding brand name, and hit the ground running. "Every style you can think of has already been done," added Mehrdad matter-of-factly. "It's just a matter how of how you market aaa replica designer handbags it."And marketing is exactly what replica Purse this duo knows how to do. Mehrdad and Foster first met purse replica handbags in grade school, and would later go on to co-found the UAE-based consulting agency, Front Row Mode after realizing that the rest wholesale replica designer handbags of the world didn't know how to tap Middle Eastern consumers, which, as Mehrdad says, is "where the money's at." Their clients included brands like Burberry and The Row, as well as department stores Bergdorf Goodman and Harvey Nichols."We helped a lot of companies make a lot of money," said Mehrdad. Replica Designer Handbags "So, Replica Handbags we got to a point where we were like, 'Why don't we create our own brand?' We looked at the market, https://www.handbagsmerchant.com and the whole industry is saturated with brands popping up. But then high quality replica handbags we realized that Replica Bags Wholesale the only markets that aren't saturated are shoes and eyewear. Shoes weren't for us, so we went with like web eyewear."XAccording to Bella Hadid and Kendall Jenner, Your Sunglasses Should Barely Cover Your Eyeballs This SummerSlide 1 of 11FBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestPreviousNext1/11Bella HadidToggleBella Hadid attends the Heron Preston Menswear Spring 2018 presentation as part of Paris Fashion Week on June 22, Handbags Replica 2017 in France.Full ScreenIt's as simple as that: no grueling internships, no CFDA Awards, no fashion week presentations…yet. Rather, Mehrdad and Foster came into the industry looking to fill a hole, give people what they wanted, and quickly, Fake Handbags before they changed their minds. Of course, they also wanted make some money along the way. It's arguably the raison d'etre for every fashion brand ever, just with less bells and whistles. And in 2017, this hyper-focused, market-driven, trend-savvy strategy is the least transparent, but perhaps most successful path.Good PR contacts and a popular Instagram account also helps. Mehrdad and Stefan agree that accessories like sunglasses are more likely to be shared on Instagram thanks to selfie culture, and instantly purchased because of their lower price-point. In addition to American celebrities like Bella Hadid sharing their products, (she hit it off with the duo after visiting Dubai this year), all it took replica handbags online was one Bollywood star like Sonam Kapoor to tag Roberi & Fraud on Instagram for her 10 million followers to see, and an entirely new international market suddenly popped up.Today, Mehrdad and Replica Bags Stefan find people tagging Roberi & Fraud on Instagram, even when it's not their sunglasses being featured—the modern era's sincerest form of flattery. The Best Sunglasses for Summer, From Square Frames to Futuristic AviatorsXThe Best Sunglasses for Summer, From Square Frames to Futuristic AviatorsSlide 1 of 11FBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestPreviousNext1/11ToggleHamlin wears a Zimmerli of Switzerland top, $137, zimmerli.com; Lowercase sunglasses, $299, lowercasenyc.com. Photo by Adrian Mesko, styled by Nora Milch. Hair by Takashi Yusa at Melbourne Artists Management; makeup by Rommy Najor at SEE Management. Photo assistant: Miroslav Parushev. Fashion assistant: Colin Summers.Full ScreenGigi Hadid and Kendall Jenner Are Performance Artists With a Sense of Humor.